{"id":2244,"date":"2023-10-09T22:09:50","date_gmt":"2023-10-09T20:09:50","guid":{"rendered":"http:\/\/jomagazin.cz\/?p=2244"},"modified":"2023-10-09T22:09:52","modified_gmt":"2023-10-09T20:09:52","slug":"unikatni-projekt-siemens-na-signal-festivalu","status":"publish","type":"post","link":"http:\/\/jomagazin.cz\/index.php\/2023\/10\/09\/unikatni-projekt-siemens-na-signal-festivalu\/","title":{"rendered":"Unik\u00e1tn\u00ed projekt Siemens na Signal Festivalu"},"content":{"rendered":"\n<p>Pokud se chyst\u00e1te na Signal Festival, rozhodn\u011b si nenechte uj\u00edt naprosto v\u00fdjime\u010dnou instalaci spole\u010dnosti Siemens na pra\u017esk\u00e9m N\u00e1m\u011bst\u00ed Republiky. Siemens EQube toti\u017e p\u0159edstavuje audiovizu\u00e1ln\u00ed instalaci na pomez\u00ed abstraktn\u00edho um\u011bn\u00ed vytvo\u0159en\u00e9ho \u010dlov\u011bkem a strojov\u011b dokonal\u00e9 technologie. Tato unik\u00e1tn\u00ed instalace vyz\u00fdv\u00e1 n\u00e1v\u0161t\u011bvn\u00edky, aby vstoupili do \u00fatrob k\u00e1vovaru Siemens a objevovali tak sv\u011bt k\u00e1vy, stejn\u011b jako proces vzniku k\u00e1vov\u00fdch n\u00e1poj\u016f. Instalace je inspirov\u00e1na technologi\u00ed barista Mode, kter\u00e1 umo\u017e\u0148uje vyladit ka\u017ed\u00fd aspekt p\u0159\u00edpravy k\u00e1vy.<\/p>\n\n\n\n<p>Na t\u0159ech velk\u00fdch LED st\u011bn\u00e1ch o celkov\u00fdch rozm\u011brech 15 x 2,5 metr\u016f se odehr\u00e1v\u00e1 fascinuj\u00edc\u00ed, naprosto pohlcuj\u00edc\u00ed projekce, kter\u00e1 kombinuje \u010d\u00e1stice p\u0159edstavuj\u00edc\u00ed k\u00e1vov\u00e1 zrna s technologick\u00fdmi prvky k\u00e1vovaru, autentick\u00fdm zvukov\u00fdm doprovodem i v\u016fn\u00ed. Tato instalace vznikla v komer\u010dn\u00ed spolupr\u00e1ci se Siemens dom\u00e1c\u00ed spot\u0159ebi\u010de, a nen\u00ed sou\u010d\u00e1st\u00ed kur\u00e1torsk\u00e9ho obsahu Signal Festivalu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/SIGNAL2019_12_10_jan_hromadko_1116_facebook-1024x683-1-e1696882106525.jpg\" alt=\"\" class=\"wp-image-2245\" width=\"840\" height=\"630\" srcset=\"http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/SIGNAL2019_12_10_jan_hromadko_1116_facebook-1024x683-1-e1696882106525.jpg 852w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/SIGNAL2019_12_10_jan_hromadko_1116_facebook-1024x683-1-e1696882106525-300x225.jpg 300w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/SIGNAL2019_12_10_jan_hromadko_1116_facebook-1024x683-1-e1696882106525-768x577.jpg 768w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/SIGNAL2019_12_10_jan_hromadko_1116_facebook-1024x683-1-e1696882106525-333x250.jpg 333w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/SIGNAL2019_12_10_jan_hromadko_1116_facebook-1024x683-1-e1696882106525-160x120.jpg 160w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p>Um\u011bleck\u00e9 propojen\u00ed<\/p>\n\n\n\n<p>A pr\u00e1v\u011b pro toto um\u011bleck\u00e9 ztv\u00e1rn\u011bn\u00ed si Siemens vybral ke spolupr\u00e1ci Innovate studio propojuj\u00edc\u00ed zna\u010dky s pro\u017eitky. Jeho tvorba toti\u017e sah\u00e1 od instalac\u00ed p\u0159es \u017eiv\u00e9 akce nebo z\u00e1\u017eitkov\u00e9 aktivity, a\u017e po strategick\u00e9 komunika\u010dn\u00ed koncepty. Innovate p\u016fsob\u00ed na trhu ji\u017e p\u0159es dvacet let a po cel\u00fd ten \u010das pom\u00e1h\u00e1 lok\u00e1ln\u00edm i mezin\u00e1rodn\u00edm zna\u010dk\u00e1m, aby byly vid\u011bt. Za svou pr\u00e1ci ji\u017e z\u00edskalo celou \u0159adu oborov\u00fdch ocen\u011bn\u00ed.<\/p>\n\n\n\n<p>Alex J. Jindr\u00e1k je multidisciplin\u00e1rn\u00ed um\u011blec a kreativec. Stoj\u00ed za n\u011bkolika um\u011bleck\u00fdmi i komer\u010dn\u00edmi projekty. Na poli CGI a digit\u00e1ln\u00edho um\u011bn\u00ed se pohybuje v\u00edce ne\u017e patn\u00e1ct let. Tvo\u0159\u00ed pod zna\u010dkou modified.studio, kter\u00e1 v sob\u011b skr\u00fdv\u00e1 vrstvy AR, XR, Immersive, CGI, Design a ART. V sou\u010dasn\u00e9 dob\u011b tvo\u0159\u00ed tak\u00e9 digit\u00e1ln\u00ed um\u011bleck\u00e9 duo se svou \u017eenou, mal\u00ed\u0159kou Lu Jindr\u00e1k Sk\u0159iv\u00e1nkovou. Spole\u010dn\u011b vystupuj\u00ed pod pseudonymem GMA (Genetically Modified Art).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/IMG_2295-1024x683.jpg\" alt=\"\" class=\"wp-image-2246\" srcset=\"http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/IMG_2295-1024x683.jpg 1024w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/IMG_2295-300x200.jpg 300w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/IMG_2295-768x512.jpg 768w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/IMG_2295-1536x1024.jpg 1536w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/IMG_2295-2048x1365.jpg 2048w, http:\/\/jomagazin.cz\/wp-content\/uploads\/2023\/10\/IMG_2295-375x250.jpg 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pot\u011b\u0161uj\u00edc\u00ed je jist\u011b skute\u010dnost, \u017ee Siemens instalace um\u00edst\u011bn\u00e1 na pra\u017esk\u00e9 adrese: N\u00e1m\u011bst\u00ed Republiky, V Celnici, je ve\u0159ejnosti voln\u011b p\u0159\u00edstupn\u00e1, a to od 12.10. do 15.10. ka\u017ed\u00fd den od 19:00 do 24:00.<\/p>\n\n\n\n<p>Ve\u0161ker\u00e9 informace o unik\u00e1tn\u00ed instalaci Siemens na Signal Festivalu z\u00edsk\u00e1te zde: <a href=\"https:\/\/www.signalfestival.com\/instalace\/siemens-eqube\/\">https:\/\/www.signalfestival.com\/instalace\/siemens-eqube\/<\/a><\/p>\n\n\n\n<p>Informace o hlavn\u00edm k\u00e1vovaru EQ 900 se dozv\u00edte zde:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.siemens-home.bsh-group.com\/cz\/spotrebice\/kavovary\/plne-automaticke-volne-stojici-kavovary\/eq900\">https:\/\/www.siemens-home.bsh-group.com\/cz\/spotrebice\/kavovary\/plne-automaticke-volne-stojici-kavovary\/eq900<\/a><\/p>\n\n\n\n<p>EQ900 v\u00e1m d\u00e1v\u00e1 naprostou kontrolu a umo\u017e\u0148uje p\u0159izp\u016fsobit ka\u017ed\u00fd \u0161\u00e1lek a\u017e do nejjemn\u011bj\u0161\u00edch chu\u0165ov\u00fdch odst\u00edn\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud se chyst\u00e1te na Signal Festival, rozhodn\u011b si nenechte uj\u00edt naprosto v\u00fdjime\u010dnou instalaci spole\u010dnosti Siemens na pra\u017esk\u00e9m N\u00e1m\u011bst\u00ed Republiky. Siemens&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,11],"tags":[],"_links":{"self":[{"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/posts\/2244"}],"collection":[{"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2244"}],"version-history":[{"count":1,"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/posts\/2244\/revisions"}],"predecessor-version":[{"id":2247,"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/posts\/2244\/revisions\/2247"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/media\/2245"}],"wp:attachment":[{"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2244"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jomagazin.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}